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Kate Spade New York


Kate Spade New York

Having the most fun in fashion

KSNY is nearly a household name in fashion—creating some of the most fun and fresh fashion & retail experiences out there today. Our relationship with them has allowed us to lend a hand in updating their logo, adding depth to their brand, and creating new online experiences, products and direct marketing materials.

Services: logo design, typography, website design, direct marketing, brochures & collateral, product packaging, environmental graphics

Identity evolution

We worked with the team at Kate to update their logo with the now ubiquitous spade. With a new mark, came a need for a range of new elements for their products.

Cutches, totes & scarves...oh my!

We were asked to work with the team to lend our illustrative skills to a few products, which turned out to be just about as much fun as we've had as designers. The Great Gatsby book clutch sold out in no time, and the idea proved so popular that they continue to produce several new 'books' a year.


In addition to product design and logo updates, we also chipped in for KSNY's yearly e-valentine collection.